But what exactly does the Rainforest Alliance seal mean? The seal states that the certified product or one of its ingredients has been produced using methods that support the three pillars of sustainability - social, economic and environmental. When the Rainforest Alliance seal on a product or ingredient listed on the packaging comes from farms certified to either the Sustainable Agriculture Standard or the UTZ Code of Conduct. By buying our products with the frog seal, you also support improving the human rights of famers, fighting the climate crisis and preserving our forests.